PROFILEmiami had the exclusive opportunity to sit down with Louis Birdman, one of the co-developers behind One Thousand Museum by Zaha Hadid Architects, to discuss the futuristic, ultra-luxury, condo tower. Louis tackles everything from working with legendary architect Zaha Hadid, to tackling the luxury market and the unique GFRC exoskeleton design that makes up the tower's unique, skyline changing, iconic design. Take a look inside the mind of one of the masterminds transforming Downtown Miami into a vibrant, modern, world-class city center.
PM: No developer had touched creating ultra-luxury in downtown Miami up until this point. What made you guys say let's be the first?
LB: When we started to see the market coming back. There was a period of time when the market imploded. It wasn’t just a Miami issue, it was a global banking issue. The first real estate market that started to rebound was New York, and shortly thereafter came Miami. The profile of buyers changed dramatically from the last peak in the market, where it was a highly speculative market that lots of investors highly leveraged. This time around, the buyers for condo products, particularly in Miami, were more focused on luxury. They were investors, but they were also end users. With a large flow of capital domestically and in Latin America, Miami has been one of the places that people look to invest in real estate.
When we saw this resurgence, we zeroed in on this site, which was a former BP station. We always looked at this site as one of the best development sites in Downtown. You have Museum Park with nothing built in front of it, you have great views of the bay and great views of Miami Beach. We had a unique site that a lot of people had interest in and is high-density. We could have put 500 units on it, but instead we decided to scale down the number of units and create an ultra-luxurious property. We wanted to create a type of unit that didn’t exist in the market place. As the market bottomed out and then moved back up, the units that were bringing the greatest premium and spending the least days on market were units that were over 3,000 SF. Less than 5% of the inventory were units over 3,000 SF and many of those were combined or the premium units like penthouses and tower suites; units that made up a small segment of the inventory in Downtown and Brickell.
We set out to create a building that fit that profile, and started looking at Miami Beach and what people were buying single-family units on the islands (Palm Island, Star Island, Hibiscus Island, Venetian Islands, Sunset Islands), and in the South of Fifth neighborhood. If we were going to attract a buyer that would otherwise be purchasing there, we had to create a building that would attract the top segment of the market. That is how we decided to create this product type in this location. Since we paid a lot of money for the site and wanted to build a few units that were very large, we knew we were going to look at absolute prices just above $5 million.