The William, a 374-unit, 26-story residential tower in North Miami Beach developed by Blue Road and Ilia Development Group, with sales and marketing led by Fortune Development Sales, has achieved 35% sold since launching sales in late Q3 2025. Situated at 2040 NE 163rd Street, the project continues to gain traction for its new construction offering, lifestyle-driven amenities, central location and international appeal.
The sales progress comes as buyers and investors are becoming more intentional about where they commit capital, looking for markets where connectivity, livability and relative value can support long-term appreciation. As limited availability and rising prices continue to define Miami’s most established neighborhoods, attention is shifting toward North Miami Beach, an area that has evolved into a coveted lifestyle destination.
“This milestone confirms what we believed from the beginning: buyers are ready to look at North Miami Beach differently,” said Jorge Savloff, founder and CEO of Blue Road. “The city has the access, lifestyle and momentum people are seeking, and The William is helping define what this next chapter can look like. Reaching 35% sold shows that buyers recognize the opportunity to be part of that growth early.”
The project spans a broad buyer base, from domestic purchasers seeking a more approachable path into Miami to international investors, particularly from Latin America, drawn to its EB-5 investment opportunity. Residences are priced starting in the mid $400,000s, providing a rare entry point into a new development elevated by world-class design.
“The William’s momentum stands out at a time when condo buyers are being highly selective,” said Edgardo Defortuna, President and CEO of Fortune International Group. “The interest we are seeing from Colombia, Argentina and Mexico speaks to the continued strength of international demand for Miami, particularly when buyers see a compelling investment opportunity in properties that offer new construction, excellent connectivity, and strong long-term growth potential.”
Residences at The William range from studios to three-bedroom floor plans spanning 552 to 1,412 square feet, with sweeping balconies and floor-to-ceiling windows that bring light, views and outdoor living into the everyday experience. Interiors offer imported porcelain flooring throughout, setting a refined foundation for daily living. Kitchens bring together form and function with custom Italkraft cabinetry in a warm tobacco walnut finish, accented by tinted glass doors, brushed black chrome fixtures by Hansgrohe, quartz countertops with seamless backsplashes, and a fully integrated suite of Bosch appliances. Bathrooms echo this attention to detail with contemporary Italkraft cabinetry, quartz surfaces, porcelain tile walls and flooring, and Hansgrohe fixtures.
More than 40,000 square feet of amenities across the tower are designed around everyday living. Offerings include a resort-style pool and sun deck, fitness and wellness facilities, spa treatment rooms, outdoor dining and lounge areas, co-working and café spaces, a children’s playroom and playground, and rooftop gathering areas featuring a pickleball court, courtside lounge and sweeping views of Biscayne Bay and the Atlantic Ocean.
Architecture is led by internationally renowned Carlos Ott in collaboration with Behar Font & Partners, with interiors by Miami-based Urban Robot. Together, the design team brings a high-caliber residential vision to North Miami Beach, pairing a striking louvered façade with warm, contemporary interiors and shared spaces.
Positioned between I-95 and the Atlantic Ocean, The William places residents at the center of it all. Aventura Mall and Bal Harbour Shops, Oleta River State Park, golf courses, marinas, and world-class healthcare are minutes away, while access to I-95, SR-826, two international airports, and the Brightline Aventura station ensure effortless regional and global travel.
The William’s sales gallery is located at 16251 West Dixie Hwy, North Miami Beach.
Renderings via The William Residences / Blue Road
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The William, a 26-story residential tower in North Miami Beach developed by Blue Road and Ilia Development Group, with sales and marketing led by Fortune Development Sales, has achieved 35% sold since launching sales in late Q3 2025. Situated at 2040 NE 163rd Street, the project continues to gain traction for its new construction offering, lifestyle-driven amenities, central location and international appeal.