On Wednesday March 11, 2026, PROFILEmiami Co-Founder Demetri Demascus sat down with Daniel de la Vega, President & CEO of ONE Sotheby's International Realty, for a live PROFILE Development Spotlight live interview at the Oasis Hallandale sales gallery to celebrate the newly topped-off towers. The in-depth conversation centered on the evolution of new development sales and what’s next for one of the most dominant luxury real estate platforms on Florida’s East Coast.
Filmed at the sales center for Oasis Hallandale, this interview takes place during an exclusive broker event celebrating the project’s top-off—marking a major milestone for one of South Florida’s most anticipated mixed-use destinations.
Spanning approximately 10 acres in the heart of Hallandale Beach, Oasis Hallandale is a transformative live-work-play environment set to redefine the area with a dynamic blend of luxury residential towers, curated retail, Class A office space, hospitality-driven amenities, and thoughtfully designed public spaces. Positioned between Miami and Fort Lauderdale, the project is emerging as a new hub for both end-users and investors seeking lifestyle-driven development outside of the urban core.
From helping scale ONE Sotheby’s International Realty into a nearly $10 billion annual sales powerhouse, Daniel shares insights on:
The evolution of development sales strategy in today’s market
How brokerage platforms are driving sales velocity and absorption
The importance of broker engagement and global reach
The synergy between resale and new development
How integrated services are creating stronger outcomes for developers and buyers
The growth of Hallandale Beach and the Oasis Hallandale Development
The conversation also dives into the firm’s expanding development pipeline, Daniel’s leadership journey, and how ONE Sotheby’s continues to position itself at the forefront of South Florida’s rapidly evolving real estate landscape.
PROFILE Development Spotlight is an original interview series by PROFILEmiami that takes viewers inside South Florida’s most notable real estate projects, connecting directly with the developers, sales leaders, architects, and visionaries shaping the region’s skyline. Filmed on-site at active developments and sales galleries, each feature delivers a behind-the-scenes look at project positioning, design, sales strategy, and market insights—offering both industry professionals and investors a deeper understanding of what’s driving demand, absorption, and long-term value. Designed to amplify exposure, engage the broker community, and support sales momentum from launch through sell-out, Development Spotlight serves as a powerful platform at the intersection of media, marketing, and new development sales.
PROFILEmiami Co-Founder Demetri Demascus and ONE Sotheby’s International Realty CEO / President Daniel de la Vega at Oasis Hallandale
About Oasis Hallandale
One of the largest and most ambitious developments in Hallandale Beach, Oasis Hallandale is a new, transformative 10-acre mixed-use destination offering a multi-block district of residences, shops, restaurants, urban parks, and offices. Designed by Bernardo Fort-Brescia of Arquitectonica, Oasis Hallandale is a pedestrian-friendly city center to the city of Hallandale Beach located at 1000 E Hallandale Beach Blvd.
Oasis Hallandale will combine a live, work, and play lifestyle and community with boating, the nearby beaches, Gulfstream Park, the Hollywood Beach Boardwalk, Aventura Mall, Seminole Hard Rock Hotel & Casino, and the Fort Lauderdale-Hollywood International Airport all in one prime location.
The residential portion will be made up of 500 multifamily units in two 25-story residential towers. The West Tower is nearing completion with projected delivery in early 2026, while the East Tower is advancing toward full completion in 2027. Pricing for available units ranges from approximately 900 to 4,750 square feet, priced from $750,000 to $5.02 million. Homes feature floor-to-ceiling glass, expansive balconies, open-concept layouts, and imported Italian finishes.
Residents will have access to a six-level, 70,000-square-foot amenity deck, one of the most expansive in the submarket, featuring resort-style pools, wellness and fitness facilities, coworking spaces, entertainment lounges, and family recreation areas.
Unlike standalone residential towers, Oasis Hallandale is already anchored by a fully operational commercial district comprising 60,000 square feet of retail and dining and 35,000 square feet of office space across five buildings. Tenants including KC Market, Davinci Café, Oasis Fit, Oasis Dental, Delice Med Spa, and Elve Luxury are active on site, establishing a true live-work-play environment.
Images via Oasis Hallandale
Past PROFILE Articles about Oasis Hallandale:
For more information about PROFILE Development Spotlight Opportunities or to inquire about purchasing a unit at Oasis Hallandale please fill out the form below:
On Wednesday March 11, 2026, PROFILEmiami Co-Founder Demetri Demascus sat down with Daniel de la Vega, President & CEO of ONE Sotheby's International Realty, for a live PROFILE Development Spotlight live interview at the Oasis Hallandale sales gallery to celebrate the newly topped-off towers.