On the heels of securing a $273 million construction loan, Witkoff Group and PPG Development have officially broken ground on The Residences at Shell Bay, a new condominium set within a 150-acre Mediterranean-inspired enclave. Combining modern sophisticated living with the exceptional amenities of the Shell Bay Club, the new 108-residence tower offers a rarified opportunity to live at South Florida’s most celebrated private resort destination with service provided by the acclaimed five-star hospitality group, Auberge Resorts Collection. Construction is slated for completion in 2027.

“Breaking ground on Shell Bay is a monumental moment for us,” said Alex Witkoff, Co-Chief Executive Officer of Witkoff Group. “We are not just creating a place to live, but a legacy of luxury and privacy. This development sets a new standard for what it means to live in South Florida, combining world-class features and an unmatched lifestyle.”

Designed by renowned architect Kobi Karp with interiors by AvroKO, The Residences at Shell Bay is poised to deliver an exceptional residential experience prioritizing exclusivity and comfort. While construction is now underway, buyers at the project can already enjoy immediate and seamless access to South Florida’s first private golf club in 25 years. Currently open at Shell Bay Club is a championship golf course designed by World Golf Hall of Famer Greg Norman, a state-of-the-art 12-acre practice facility complemented by a nine-hole par-3 course, and a Racquet Club that features all four Grand Slam surfaces alongside pickleball and padel courts. Additional facilities such as basketball courts, batting cages, and a children’s discovery playground are also available.

“Shell Bay represents the pinnacle of private club living, offering unparalleled experiences in a serene and sophisticated environment,” said Ari Pearl, Founder and President of PPG Development. “With partners like Auberge, Kobi Karp, and AvroKO, we are creating residences with unprecedented views of the water and fairways and a design that is meant to transport owners to their dream oasis.”

Presenting a unique lifestyle in this highly sought-after destination, The Residences at Shell Bay offers diverse one- to four-bedroom floor plans overlooking the Championship Golf Course and the Intracoastal Waterway. At the heart of the residential design is a strong focus on indoor-outdoor living with open-concept layouts that emphasize elegance and functionality. The building will also have its own collection of private, resident-only amenities that perfectly complement the offerings available throughout the Shell Bay Club and the future 60-key Auberge hotel and spa. The collection features a world-class food and beverage program led by Michelin-starred Chef Julien Jouhannaud boasting in-residence dining and house sommelier services, along with a resort-style swimming pool, a full-service medical day spa, and a fitness center with both indoor and outdoor facilities designed for personal or small-group training to refine the wellness experience.

Completing the lifestyle at Shell Bay are additional concierge and housekeeping services, as well as future plans for the club. A 48-slip private marina directly accessible to the Intracoastal Waterway will open in 2027, while a private members’ clubhouse featuring an indoor-outdoor wellness spa, elevated event spaces, and various dining venues is also forthcoming.

Pricing at the Residences at Shell Bay starts at $2 million. Sales and marketing efforts for the project are handled exclusively by Douglas Elliman Development Marketing.