In Miami’s pre-construction market, where competition is fierce and buyer expectations are higher than ever, standing out takes more than prime location and beautiful design. It requires a sales experience that is as elevated as the residences themselves. At Alhambra Parc Residences in Coral Gables, that competitive edge comes from BLACKLINE, a platform built to power sales and transform the way buyers connect with new developments.
Blending Mediterranean-inspired architecture with modern amenities, Alhambra Parc captures the spirit of Coral Gables. But what sets it apart is not just its design — it is how the development is brought to life inside the sales gallery. Instead of simply using traditional boards and models, buyers are invited to experience the residences through BLACKLINE Realm, an immersive platform that allows them to explore layouts, compare floor plans, and even visualize views with a simple touch.
“BLACKLINE really sets our sales gallery experience apart,” says Anniella Tabraue, Sales Director for Alhambra Parc. “Buyers want more than a brochure. The 3D model allows us to show buyers where units are within the building and they can truly experience their views throughout the different times of day as well as understand the setting of the surrounding area.”
For the sales team, the benefits run even deeper. BLACKLINE is more than a presentation tool — it is the engine that drives every aspect of the sales cycle. Pricing, inventory, and client data are all centralized, ensuring accuracy and saving valuable time. “It keeps everything organized,” Anniella explains. “Everthing is updated in real-time so I know the details I’m showing clients are always current. With BLACKLINE, we’re able to match the sophistication of the product with a sales process that feels just as elevated. It makes a real difference.”
Beyond inventory management, BLACKLINE’s platform streamlines workflows for agents. From generating real-time availability reports to tracking buyer activity, the system equips the team with insights that inform strategy and improve efficiency. Features like digital reservations and automated contract workflows also make the experience seamless for buyers, making the path from interest to purchase smoother than ever.
Clients have also embraced the technology. As Tim Ng, Founder & CEO of BLACKLINE, explains: “What buyers love about BLACKLINE Realm is the ability to explore a home in a way that feels personal. They can walk through different layouts, compare options, and visualize what their life could look like before construction even begins. It brings confidence to a process that can otherwise feel abstract.”
For developers and sales agencies, the takeaway is clear. Success is no longer just about building beautiful residences — it is about creating a sales journey that reflects the lifestyle buyers are investing in.
For buyers exploring a project on BLACKLINE, they can see the spaces in real time, interact with the options, and make decisions with confidence. It’s a transparent and exciting process.
By pairing Alhambra Parc’s timeless design with BLACKLINE’s innovative sales engine, the team has set a new standard for what new development sales in Miami can look like.
Checkout the video of BLACKLINE at Alhambra Parc:
