Ralph Lauren (NYSE: RL) has opened a new luxury concept in the iconic Miami Design District, bringing the brand’s signature vision of timeless luxury to one of the most unique shopping and design destinations in the country. The Design District represents the intersection of luxury fashion, art and culture, and the brand will engage this vibrant community through a series of innovative and immersive moments throughout the year.
Showcasing the modern elegance, effortless sophistication and exceptional craftsmanship of the Company’s luxury labels, the new store will offer a thoughtfully curated assortment of Men’s Purple Label and Women’s Collection apparel and accessories, alongside one of-a-kind handbags and accessories exclusive to the Design District location. Taking inspiration from contemporary yachts and waterfront residences, the 4,135 SF store design features a sleek, crisp and modern design. Warm teak wood plank and white tile flooring is paired with blond mahogany wood millwork, alongside stainless steel and black ebonized detailing. The space is rich layered throughout with furniture from the Ralph Lauren Home Collection, a carefully curated collection of bold, modern artwork and unique, striking objects.
Inspired by the creative spirit of the store’s location, a mural on the Miami Design District Museum Garage Wall will feature an artistic reinterpretation of the Women’s Collection Spring ‘23 campaign.
In celebration of the opening, Ralph Lauren will collaborate with Poolsuite, a Web3 community deeply rooted in the Miami lifestyle and aimed at building the future of internet leisure, to unveil a multi-tiered partnership, engaging a new audience. For Poolsuite’s first-ever brand collaboration, a co-designed Ralph Lauren x Poolsuite NFT will be gifted to all existing Poolsuite community members, unlocking exclusive access to attend a special event. In addition, holders of the Poolsuite’s Grand Leisure collection will be able to update their ‘Leisurist’ Avatars with digital Ralph Lauren looks, using the vintage-vehicle-inspired ‘RL 3000’ website.
Additionally, the store will become the first Ralph Lauren store to accept cryptocurrency as a form of payment. In partnership with BitPay, customers will be able to make purchases with multiple cryptocurrencies including Bitcoin (BTC), Ethereum (ETH) and Polygon (MATIC).
Within the store, interactive digital screens will unlock the full breadth of Ralph Lauren products, allowing customers to discover and explore any item available in North America, book interactive styling appointments, integrate their wish lists and more.
In late April, the world of Ralph Lauren will come to life in Miami for the first time through an immersive experience at a water-front private estate in North Miami, complete with manicured gardens and a spectacular pool with incredible views of Biscayne Bay and the Miami skyline. Over the course of three days of activations, guests will be transported to a distinctly Ralph Lauren expression of coastal living. Wicker lounge chairs accented with crisp navy and white awning stripes, touches of gold decorative accessories and classic blue-and-white entertaining moments from the Home collection capture the spirit of Riviera-chic style.
The Miami store opening builds on Ralph Lauren Corporation’s targeted expansion across North America, Europe and Asia as part of its Next Great Chapter: Accelerate strategy. The Company believes in building elevated ecosystems that integrate both digital platforms and physical stores and bring the World of Ralph Lauren to life for its consumers around the globe.
