Helipads, private chefs, 24/7 concierges and more, these are just some of the amenity offerings gracing the world’s most luxurious condominium towers. However, in burgeoning markets like Miami, developers are taking an elevated approach by offering bespoke lifestyle offerings that exceed the expectations of even the most demanding buyers.
“Amenities are one of the more important considerations for prospective homebuyers and have become even more abundant in today's market," says Jon Paul Perez, President of development powerhouse Related Group. “Take private theaters, for example. Not too long ago, that was an extra luxury that buyers were willing to pay a premium for. Now, these types of options are expected and seen as table stakes.”
Contrary to popular belief, having vast social media-worthy pools or fitness centers isn’t the answer. Buyers are increasingly opting for buildings where amenities – along with design and architecture – are tailored specifically to them.
According to Perez, “These buyers are better informed and have more choices than ever before. They are looking for properties that are flexible and adaptable to their changing lifestyles and personal interests. That’s where brand partnerships have really helped us elevate our unique selling propositions.”
Branded residential concepts, like Related’s Baccarat Residences Miami, are setting the pace for a new wave of condominiums in the South Florida market. By partnering with well-known and respected lifestyle brands, developers can curate their projects to match the passions of buyers and differentiate themselves amidst an increasingly competitive marketplace.
Simply using a brand name isn’t quite enough, however. “We invested considerable time and resources into designing the amenities spaces at Baccarat,” says Perez. “Baccarat is one of France’s most established crystal manufacturers, known for its prestigious crystal glassware and décor. Many of our buyers are loyal Baccarat aficionados and want to immerse themselves in the iconic brand full-time. As such, every amenity in the tower is hand-crafted to exude that unique Baccarat spirit.”
Following the tradition of service excellence set by its New York sister property, Baccarat Residences Miami will offer an around-the-clock concierge team, expertly managed by SH Hotels & Resorts, wholly dedicated to supporting and even anticipating the needs of every resident. Whether arranging personal appointments, coordinating travel and transit, or hosting an event at the Grand Salon, the aim is to keep residents at ease, at home or away.
This painstaking attention to detail starts at the entrance level with luxurious lobby spaces showcased within an undulating glass façade featuring the dramatic stone portal and reception area, the café and flower shop, and the gallery with a curated museum-quality art collection.
The property’s exclusive offerings continue at the elevated waterfront pool deck. Designed to evoke the Baccarat brand’s deep French roots, the expansive terrace features an infinity saltwater swimming pool and poolside cabanas commanding a breathtaking view of the sparkling turquoise waters of Biscayne Bay and the Miami River. This elevated outdoor experience also includes a poolside café and bar, as well as a romantic Orangerie, fountains and formal gardens. Residents will round up their day in the sun with a private marina, offering on-demand reservations and access to the residences’ private yacht for easy access to nearby riverfront restaurants.
For health and wellness enthusiasts, the property’s state-of-the-art fitness center expands over a full level of the tower with the latest in cardio, strength training, yoga and meditation equipment curated by Anatomy. The on-site spa continues the dreamy experience, and showcases the resort-inspired lifestyle, with comprehensive spa facilities – including a hammam, steam room and sauna, treatment rooms and exclusive products from the prestigious beauty brand La Mer. There is also a full-service beauty salon and barber, as well as an on-site pet spa that ensures furry residents will be as pampered as their owners.
Baccarat Residences Miami’s luxurious offerings also boast a double-height Grand Salon with dramatic black Baccarat chandeliers, as well as the intimate tropical-styled Petite Salon, the elegant game room with billiards table, the private screening room with theatre-style seating, the wine cellar and tasting salon, and a private dining room with Chef’s kitchen. The idyllic children’s playroom is full of thoughtful details even featuring a carousel for the younger residents to enjoy. The on-site property offerings are complemented with the Beach Club membership to the 1 Hotel South Beach, SH Hotels & Resorts sister property.
“Baccarat is all about the celebration of the beauty of light, and there is no better place to celebrate the light and beauty than Miami, a city that blazes in sunshine, and celebrates arts and culture,” says Barry Sternlicht, Chairman and CEO of Starwood Capital Group and Chairman of SH Hotels & Resorts, the parent company that operates all Baccarat Hotels.
“While it certainly requires significantly more time and attention, we have seen that focusing on amenities makes all the difference,” adds Perez. “We are already more than 75% sold at Baccarat Residences Miami and are continuing to see robust demand. Amenities are here to stay and will continue to evolve and grow more complex, but that will only result in even better, more ambitious developments. It’s exciting!”
For more information about the property, please visit: www.BaccaratResidencesMiami.com
