Local wellness-driven hotspot Pura Vida is bringing their signature beach vibes and all-day Breakfast Menu to Miami’s bustling Brickell neighborhood, with the upcoming opening of the brand’s tenth location. Jennifer and Omer Horev, the husband/wife duo behind Pura Vida, have been steadily expanding the brand since they opened the first cafe in Miami Beach in 2012. The latest Pura Vida Brickell debut will join recent openings, which were unveiled in both Fort Lauderdale and Bay Harbour just last year.

“Brickell, in my eyes, is the perfect bustling central location for Pura Vida’s next home,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “New concepts, businesses, and people from all over the world are coming to Brickell as it has quickly become a hub for every industry under the sun. We are continuing to leave our mark on Miami as Brickell will be our tenth expansion location. We couldn’t be more proud of our brand’s growth and the support we’ve received from the community throughout the years which has pushed us to continue to grow and tap into every market of this great city of ours.”

The prime Brickell location is just steps away from Brickell City Centre. Pura Vida Brickell spans 2,400 square feet of space that includes an indoor and outdoor capacity of 50 seats total. Pura Vida Brickell is designed in the brands signature breezy aesthetic characterized by minimalist design elements, natural tones, and bright and airy spaces. The venue will offer locals a genuine go-to spot for a health-focussed all-day breakfast and lunch.

Upon opening, Pura Vida will introduce three brand-new menu items, which will be unveiled exclusively at the Brickell outpost before rolling out company-wide. The new dishes include beet juice, sweet potato dishes, and new wellness shots! Familiar Pura Vida patrons can also look forward to the cafe’s signature staples such as the All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Acai Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah, an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, and an extensive offering of freshly-baked goods and gluten-free, vegan sweet treats.

“As the evolution of Pura Vida naturally unfolds, we are continually motivated to push for new opportunities to help and give back to our surrounding communities through meaningful partnerships with local organizations and charities,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We focus heavily on sustainability and are constantly trying to push the envelope for a better environment, starting right here in Miami. We have transformed Pura Vida into a health-conscious, lifestyle brand that we hope can resonate heavily with the new Miami markets we’re expanding to now and in the coming years.”

Pura Vida Brickell is located at 1100 South Miami Ave. 33130 Brickell. Hours of operation will be 8 AM - 8 PM, daily.

Images via Pura Vida