The legendary Home of Diamonds, De Beers, has opened a new South Florida showroom at the Bal Harbour Shops. The new showroom marks De Beers’ third U.S. store location. The new store, full of airiness and light, will showcase wondrous pieces by De Beers, with 600 SF of space devoted to the legendary Home of Diamonds.
In celebration of its new Bal Harbour store opening, De Beers will be unveiling a new Enchanted Lotus malachite pendant in a world premiere ahead of its global launch in September. Sparkling with pristine diamonds, the serene flower blooms within verdant malachite, symbolic of abundance and growth, in natural synergy with the lush, green oasis that is Bal Harbour Shops. The Enchanted Lotus Malachite Pendant, featuring 18K white gold and approximately 0.3 carats of diamonds, will be exclusively available at the new Bal Harbour location for $2,750.
“There is much to celebrate with our reopening at the Bal Harbour Shops, the most inspiring mall in Florida” says Francois Delage, Chief Executive Officer, De Beers Jewellers. “Our clients in the US are some of our most loyal and Bal Harbour caters towards a very discerning international clientele that we wanted to delight in the right space.”
“Whilst our clients engage more and more across our digital platforms, we believe that our stores complement the overall experience and allow a very intimate and informative moment. After all, seeing the diamond with your own eyes inspires the emotion that we invite all our clients to feel. It is also here that you can benefit from the expertise and passion of our in-store Brand Ambassadors,” explains Delage.