PROFILEmiami had the exclusive opportunity to sit down with Eric Fordin, VP of Related Group & Wendy Marks Pine, the Sales Director of HYDE Resort and Residences as well as at HYDE Beach House. Related Group has been one of the major driving forces behind development on the strip, find out how they are continuing to shake up the Hollywood and Hallandale Beach markets with their HYDE brand condo resort developments.
PM: Why did Related choose Hollywood? What made it an attractive location for HYDE?
EF: We believe in the Hollywood/Hallandale Area. It’s proximity to Ft. Lauderdale, Bal Harbour, Miami Beach and Downtown Miami makes this locale as the epicenter for what’s hot in South Florida. That in itself is what drew us to the HYDE Brand.
WM: There is incredible demand for the area. People want to be here. HYDE Resort was very successful and now we have HYDE Beach House across the street under construction and already over 70% sold. Hollywood has been popular for both residents and tourists alike.
PM: Why did Related choose to go with the HYDE brand?
EF: We view HYDE as a young, cool and stylish brand that exudes luxury and style while having fun at the same time.
WM: sbe is a great partner on a number of projects with Related Group and has done an amazing job with HYDE Resort and Residences. HYDE is truly a full-service, high-end resort brand which is evident throughout the property.
PM: What has the development meant to the Hollywood cities and markets?
EF: We love this area! Four of our Executives live/have second homes in this area. We believe and hope that the attention from these projects cast a favorable light on this amazingly Beautiful City.
WM: It has been great for the city of Hollywood. HYDE has everything that a high-end resort would offer including a beach club, a full service spa, multiple swimming pools, Terrazas Restaurant, a coffee shop/ bakery and so much more.
PM: There has been much development in Hollywood over the past few years. Why just now is there an uptick in interest?
EF: We have always believed in the Hollywood/Hallandale Area. The ability to conjure up land has become more difficult over the years, but that being said the Hyde projects marks our 9th and 10th project on this short stretch of the barrier island.
PM: What else does Related Group have in-store for Hollywood?
EF: We are working on a number of Amazing projects which we hope to unveil soon.
WM: HYDE Beach House is across the street on the Intracoastal Waterway and sales are strong. The building will have 77 condos and 265 resort condominiums. Units are available for purchase with prices starting from $700,000.
About Related Group:
Established in 1979, The Related Group is Florida's leading developer of sophisticated metropolitan living and one of the country's largest real estate conglomerates. Its innovative residential developments, that reach cross-market sectors, have dramatically altered South Florida's urban landscape. Since its inception, the privately held company has built, rehabilitated and managed more than 90,000 condominium and apartment residences. The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects in excess of $15 Billion. TIME Magazine named Founder, Chairman and CEO of The Related Group, Jorge Pérez, one of top 25 most influential Hispanics in the United States, and he’s made the cover of Forbes twice. Currently, The Related Group has over 50 projects in varying phases of development.
Read about January's successful grand opening of HYDE Resort in Hollywood & tour the property.