The Residences at Shell Bay (Hallandale Beach)
Witkoff, PPG Development
Project Name: The Residences at Shell Bay
Developer: Witkoff / PPG Development
Type: Ultra-Luxury Condominium
Address: 501 Diplomat Pkwy, Hallandale Beach, Florida 33009
Status: In Development / Under Construction
Development Sales Brokerage: Douglas Elliman Development Marketing
Architect: Kobi Karp Architecture and Interior Design
Interior Design: AvroKo
Landscape Design: N/A
Number of Units: 108 Condominium
Stories / Height: 200’
Pricing: $2+ Million
About:
The Residences at Shell Bay, a new condominium set within a 150-acre Mediterranean-inspired enclave. Combining modern sophisticated living with the exceptional amenities of the Shell Bay Club, the new 108-residence tower offers a rarified opportunity to live at South Florida’s most celebrated private resort destination with service provided by the acclaimed five-star hospitality group, Auberge Resorts Collection and seamless access to South Florida’s first private golf club in 25 years, The Shell Bay Club. The Residences at Shell Bay offers diverse one- to four-bedroom floor plans overlooking the Championship Golf Course and the Intracoastal Waterway. At the heart of the residential design is a strong focus on indoor-outdoor living with open-concept layouts that emphasize elegance and functionality.
The Residences at Shell Bay will also have its own collection of private, resident-only amenities that perfectly complement the offerings available throughout the Shell Bay Club and the future 60-key Auberge hotel and spa. The collection features a world-class food and beverage program led by Michelin-starred Chef Julien Jouhannaud boasting in-residence dining and house sommelier services, along with a resort-style swimming pool, a full-service medical day spa, and a fitness center with both indoor and outdoor facilities designed for personal or small-group training to refine the wellness experience. Completing the lifestyle at Shell Bay are additional concierge and housekeeping services, as well as future plans for the club. A 48-slip private marina directly accessible to the Intracoastal Waterway will open in 2027, while a private members’ clubhouse featuring an indoor-outdoor wellness spa, elevated event spaces, and various dining venues is also forthcoming.
The ResidenceS AT SHELL BAY Updates by PROFILEmiami
MORE ABOUT Witkoff
Witkoff Group is a privately held, global real estate investment and development firm with offices in New York City, Miami and Los Angeles to bring inventive thinking to a traditional industry. Founded by Steven Witkoff in 1997, the firm is a market leader in the ownership and development of premier residential, hospitality, office, retail and mixed-use projects in major cities both in the United States and abroad. Witkoff specializes in identifying and acquiring undervalued properties in key central business district locations as well as assets with strong repositioning potential in gateway markets to establish a new typology that adds value and creates trailblazing products for incredible returns. Leveraging a vertically integrated, operationally focused approach to project development, with in-house teams focused on acquisitions, financing, design, development, construction, sales and marketing, and asset and property management, Witkoff has consistently executed creative strategies across diverse asset classes.
Renderings via MARCH
For more information about The Residences at Shell Bay or to inquire about purchasing a unit please fill out the form below:

Witkoff Group and PPG Development announced that The Residences at Shell Bay, a new Auberge-branded condominium inside the private 150-acre, Mediterranean-inspired Miami enclave, has gone vertical, with the first few levels of the 20-story tower now complete.