This summer, Louis Vuitton arrives at Miami Rivers’s newest waterfront members’ club, MM at CASA NEOS, to present a pop-up and poolside takeover inspired by the Maison’s LV By the Pool Resort collection. Transporting guests into the World of Louis Vuitton, the Maison has transformed the newly opened hyper-luxe hospitality property, adorning the dock, restaurant patio, poolside and terraces with Louis Vuitton’s iconic motifs. A pop-up dedicated to the Women’s universe completes the experience, offering both classic styles and seasonal collections, as well as exclusive pieces. The activation and pop-up are open from June 21st through July 14th, complementing the city’s five permanent Louis Vuitton locations.

Nestled along the breathtaking scenery of the Miami River, CASA NEOS is a 30,000 SF, hyper-luxe, multi-use hospitality destination bringing two world-class restaurants, an exclusive members’ beach club, exquisite design, luxury driven service, and a four-suite, five-star boutique hotel to the heart of Downtown Miami. The CASA NEOS concept is founded and operated by Riviera Dining Group (RDG) who also operate Baoli and Mila.

Louis Vuitton's summer resorts highlight consummate summer escapes in the Mediterranean, and Atlantic and Pacific coasts. Miami, with its brilliant sunshine, turquoise water, and white sand beaches, is an iconic summer destination with timeless appeal. The climate is just one jewel in the crown of the city’s distinctive culture, renowned in equal parts for its night life, art scene, architectural heritage, and culinary offerings – a haven of la dolce vita and art de vivre.

For the CASA NEOS pop-up and poolside takeover, a tropically-inspired version of Louis Vuitton’s signature emblems in fuchsia and tangerine and rendered in watercolor effect unifies all aspects of the installation. This iteration of the Monogram Flower comes from Louis Vuitton’s 2024 women’s transversal lifestyle collection, LV By The Pool, launching May 31st. An annual resort offering, LV By The Pool is an invitation to celebrate the summer season that spans métiers.

Quintessential summer accessories including parasols and pillows decorated with the Maison’s historic insignia illuminate the entire activation. Poolside, everything from the cabanas to the pool’s interior finish will boast Louis Vuitton signatures. Present throughout the location are sculptures of giant, pearlescent seashells delicately arranged in the form of the Monogram Flower to reflect the surrounding environment.

The Louis Vuitton at CASA NEOS pop-up showcases the Maison’s heritage and legendary savoir-fare with a curated suite of offerings reflecting Miami’s vibrant energy. Floor-to-ceiling window screens reimagine the seashell-Monogram forms at a smaller scale, creating a coastal twist on the seminal Louis Vuitton design. Exclusive to the pop-up is an OnTheGo Miami bag, hand-crafted in natural raffia with yellow leather detailing for a refined yet effortless look. The complete LV By The Pool capsule is available, focusing on summery tones with a tropical touch across leather goods, ready-to-wear, accessories, travel, and lifestyle offerings including tableware and surfboards. Balancing the colorful ensembles is a selection of timeless ready-to-wear in fresh, seasonal white. Alongside the capsules, the pop-up will offer Louis Vuitton’s most recherché métiers, including special hardsided trunks, Objets Nomades, and extraordinary exotic leather goods.

The pop-up and poolside takeover at CASA NEOS offers an unforgettable opportunity to explore a Miami summer escape through the lens of Louis Vuitton. Every detail bursts with the warmth, joy, energy, and essence of an LV summer, where time becomes a cherished luxury, wrapping the day in bliss.

Images via Brad Dickson & Riviera Dining Group