Pura Vida, the Miami-based wellness and lifestyle brand, has opened its newest location on Miami’s ultra-exclusive Fisher Island. As the only outside operator on the island, Fisher Island residents and members will no have access to Pura Vida’s health-conscious cuisine. Pura Vida Fisher Island is located within the island’s Racquet Club. Founded in 2012 by husband-wife duo Omer and Jennifer Horev, Pura Vida has meticulously executed a strategy of expansion, exploring locations that resonate within forward-thinking and innovative mixed-use lifestyle destinations.

Members and their families can anticipate Pura Vida’s acclaimed quality-driven menu and its signature Instagrammable aesthetic complete with lush greenery, inviting floral accents, light wooden finishes, and the brand's iconic blue umbrellas, all designed to create a warm and welcoming atmosphere.

“The opening of our Fisher Island location not only highlights our dynamic expansion approach but also underscores our pioneering role as the island's only outside operator. It serves as a testament to our unwavering commitment to bringing high-quality, health-conscious cuisine within reach of diverse communities. Fisher Island represents the pinnacle of luxury living, and we're thrilled to bring the Pura Vida way of life to this exclusive community’s daily routine." Said Omer Horev, Co-Founder & Chief Executive Officer of Horev Hospitality.

The menu will bring its beloved range of offerings that have become synonymous with the Pura Vida experience. From the famed All-Day Breakfast selections, including avocado toasts, pasture-raised egg sandwiches, fresh bagels, and raw organic açaí bowls, to clean chef-driven Salads with high-quality proteins, Pura Vida's menu offers something for everyone. Additionally, guests can indulge in sandwiches, Bowls, and gluten-free and vegan Sweet Treats. The beverage selection includes cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

Pura Vida's dedication to fostering communities centered around health and wellness extends beyond its menu. It has solidified its place in the wellness community by forging strategic partnerships with organizations and events that share its health-focused vision. Pura Vida remains committed to its core values of making healthy food accessible, offering high-quality products, and transforming neighborhoods into vibrant hubs of health and vitality while creating socially attractive and relaxing environments.

The Fisher Island location joins Pura Vida's expansive portfolio of over 20 South Florida locations, further establishing the brand as a leader in the wellness and lifestyle space.