Gucci has officially opened its newly expanded Bal Harbour Shops boutique, now situated across two sprawling floors and featuring a custom staircase connecting the levels. With the expansion the boutique has doubled in size and includes a dedicated menswear second floor takeover highlighting the men’s offering including ready-to-wear, shoes, and luggage. The updated first floor now features an expanded offering across women’s ready-to-wear, accessories, jewelry & watches, eyewear, décor and Gucci Beauty, as well as an inviting private VIP shopping area.

With the expanded space in the boutique, customers can explore a range of categories and products, including the new Cosmogonie collection with a focus on men’s tailoring and iconic handbags, such as the Dionysus. The store will also offer a selection of precious leather handbags and shoes for both men and women.

With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. Custom geometric painted wood floors and marble polychrome inlays produce decorative three- dimensional effects on the floors, while being harmoniously integrated with the herringbone wood flooring. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: display units inspired by vintage brass racks contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; varnished, silver, gold and black iron finishes complement the pink velvets, used for upholstery. Throughout the store one finds sumptuous chairs, while vintage oriental rugs are layered over the floors for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new store has LED lighting; and a Building Management System (BMS) to monitor and promote energy efficiency.

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.

Situated at 9700 Collins Avenue on 17.42 acres in an exclusive oceanfront community located between the Atlantic Ocean and the Intracoastal Waterway, Bal Harbour Shops was completed in 1965 as the first all-luxury fashion shopping center and has been meticulously maintained throughout the years. Bal Harbour Shops has operated at 100% occupancy for several decades with a waiting list. In addition to the anchor tenants, the Shops is home to more than 100 of the most sought-after global, high-fashion boutiques and brands, including Chanel, Gucci, Richard Mille, Van Cleef & Arpels, Tiffany & Co., Salvatore Ferragamo and Valentino. The destination also boasts the highest concentration of restaurants in Bal Harbour including Makoto, Le Zoo and Hillstone at Bal Harbour.

Images via Pablo Enriquez for Gucci & Gucci