Related Group and Merrimac Ventures Partner with Hilton To Launch Waldorf Astoria Residences Pompano Beach
Related Group (Related) and Merrimac Ventures alongside hospitality leader Hilton (NYSE: HLT) have announced the signing of Waldorf Astoria Residences, located in South Florida’s emerging market of Pompano Beach. Directly overlooking the Atlantic ocean, the Waldorf Astoria Residences Pompano Beach (The Residences) marks the historic brand’s first-ever foray into purely residential concepts and its official entrance into Broward County.
“We set out to distill the timeless elegance and exclusivity of the Waldorf Astoria brand into a purely residential format,” said Nick Perez, President of Related’s condominium development group. “From the design and architecture to the resident services, we’ve pulled out all the stops to ensure this property fully embodies the Waldorf Astoria brand. There is no compromise in our approach and we are so excited to see how the market reacts to this incredible development.”
Sitting on a two-acre oceanfront site, the Waldorf Astoria Residences Pompano Beach spans only 92 residential units and offers world-class design, spearheaded by Nichols in collaboration with KORA, BAMO and Enea Landscape Architecture. With a hospitality infused amenity package - including a beachfront cafe with room service, resident lounge, pool, jacuzzi and cabanas with poolside dining, wellness facilities, and nearly two dozen boat slips - the new build will add further momentum to South Florida’s growth and be part of the sub-market’s evolution into a highly sought-after address.
Envisioned as a love letter to the history and tradition of the Waldorf Astoria name, The Residences features many nods to the brand. Among the most prominent examples is the tower’s Peacock Alley, a homage to the Peacock Alleys that grace many Waldorf Astoria properties around the world. The resident-only space will serve as the property’s main gathering area - where residents go to “see and be seen” - and feature a soon-to-be-announced F&B concept along with many other signature touches. Brand aficionados will also spot a lovingly crafted clock inspired by the original at Waldorf Astoria in New York.
“Waldorf Astoria has been committed to offering sincerely elegant service, culinary excellence, and unforgettable experiences since its inception,” says Dino Michael, SVP & Global Head, Hilton Luxury Brands. “With the announcement of Waldorf Astoria Residences Pompano Beach, we are thrilled that the reputation and expectations associated with our luxury brand will reach new audiences and buyers with our evolved approach to the real estate space.”
The influence of the revered hotel flag extends to the more than 15,000 square feet of curated lifestyle amenities. Highlights include a 20-thousand-square-foot, oceanfront pool deck, complete with a lap-pool and private spa, outdoor bar and dining lounge, summer kitchens and resident cabanas. Residents will also have direct, private access to 200 linear feet of beachfront and beachside cafe. The property is also one of the very few in the region to feature a private marina, with 19 slips and ability to accommodate vessels measuring up to 45 feet.
The Residences also offer a wide assortment of wellness-forward amenities. This includes a resident-only spa with private treatment room and His/Her sauna and steam rooms, as well as a cutting-edge fitness center, complete with the latest cardio machine and strength and conditioning equipment, as well as a dedicated movement studio and spin room.
Additional entertainment options include a ground-floor F&B concept, billiards lounge, children’s entertainment room, and multi-sport simulator. Managed by Waldorf Astoria, buyers will also enjoy 24/7, signature resident services, including in-resident dining, beach and pool-side service, personal concierge and more. The property will also feature an assortment of museum-quality art from the world-renowned Jorge M. Perez Contemporary Art Collection.
The Residences’ unveiling comes amidst a major renaissance for Pompano Beach, a city lovingly known as “Florida’s Warmest Welcome.” Related and Merrimac Ventures have been working for decades to drive the thoughtful transformation of Pompano, and the broader Broward market, into an undeniable luxury destination.
“Pompano Beach’s transformation has been extraordinary – the result of many years of careful, thoughtful development and public investment in the community, which we’ve witnessed in the last decade since we’ve owned the site,” says Dev Motwani, CEO of Merrimac Ventures. “While we’ve completed several developments in the market over the years, we’ve always felt that this property was unique and intentionally waited until we found the right vision for this specific location. Now, with Related and Hilton as our partners, we're excited to move forward on what is sure to be a transformative development, not only for Pompano but for northern Broward County as a whole."
Merrimac Ventures and the Motwani family have been developing and operating in Broward County for more than 30 years, with $3 billion in capital deployed to date and an active pipeline valued in excess of $3.7 billion. Related and Perez family have an equally prolific history in Broward, with neighborhood-defining projects dating back several decades and several billion dollars under active development.
Conveniently located between the urban hotspots of Miami Fort Lauderdale and Palm Beach, Pompano Beach offers an on-the-sand lifestyle at a more accessible price. Pompano Beach has always been a favorite for travelers looking for a low-key, waterfront getaway; however, as demand for South Florida real estate continues to heat up, the quiet beachfront village is now one of the fastest growing real estate markets in the Sunshine State. With robust demand for new construction but very limited supply, Pompano Beach property values have seen a steady climb over recent years.
Significant public improvements, including multi-million-dollar investments into the Downtown arts and entertainment district, combined with continued interest from buyers are expected to add further momentum to this upward trend. Nearby Fishing Village, complete with open-air pavilions and upscale dining concepts, further transforms the area into a lively, pedestrian-friendly community. For those who prefer nature to city life, residents will also be steps away from restored dunes, tree-shaded outdoor attractions, and other beachside activities that define the thriving coastal community.
Meticulously designed by BAMO to complement Pompano’s low-key lifestyle, The Residences will offer an exclusive collection of only 92 residences. The homes are available in a wide variety of floor plans and are crafted to evoke single-family living, ranging from two to five bedrooms and varying in size from 2,100 square feet to 6,100 square feet.
Each residence showcases the same painstaking attention to detail evident across the tower, and comes equipped with a private elevator foyer for maximum privacy, soaring ceilings, and panoramic floor-to-ceiling windows highlighting stunning ocean and intracoastal views. Additional standard features include oversized balconies, custom Italian cabinetry, top-of-the-line Wolf and Sub-Zero appliances. For ease of ownership, the residences are delivered ready to be occupied with a selection of designer finishes.
Renderings via Waldorf Astoria Residences Pompano Beach