West Palm Beach will soon welcome its first branded luxury real estate development to one of Florida’s fastest growing metropolitan cities. Terra, one of South Florida’s most active real estate development firms, and the Palm Beach-based Morrison family’s Sympatico Real Estate, have unveiled plans for Mr. C Hotel & Residences in West Palm Beach, Florida.

Located at 320 Lakeview Avenue, in the heart of Downtown West Palm Beach along South Dixie Highway, the 25-story condominium hotel will include 110 rooms alongside 146 branded residences priced from $2 million and up. The development’s standout features will include a signature Bellini restaurant and lounge and an exceptional rooftop pool deck showcasing unobstructed views of Palm Beach and the Atlantic Ocean. Construction of the project is slated to begin in early 2024 and wrap up in 2026.

Mr. C Hotel & Residences West Palm Beach marks Terra’s first development in the Palm Beach County market and the third South Florida property for the Mr. C luxury hospitality and residential brand, founded by brothers Ignazio and Maggio Cipriani. The project will follow the success of the brand’s two successful Miami properties: the Mr. C Miami Coconut Grove hotel, and the sold-out Mr. C Residences in Coconut Grove, which is also being developed by Terra and is nearing delivery later this year.

Terra and Sympatico have tapped Douglas Elliman to lead sales and marketing for the development’s condominium component. Residences will include one- to four-bedroom units measuring between 830 and 2200 square feet in size. Owners on select floors will also have the option of entering their units in the property’s hotel rental program. Sales are anticipated to launch in November.

“Downtown West Palm Beach is emerging as one of South Florida’s most exciting, fastest growing neighborhoods,” said David Martin, CEO of Terra. “We’re seeing great demand from buyers seeking highly curated residences with exceptional resort amenities. The Mr. C brand is synonymous with glamorous modern living combined with a unique level of service, design, and sophisticated dining and social spaces. We’ve had strong sales at our Mr. C Residences project in Coconut Grove, and we’re excited to be partnering once again with Ignazio and Maggio for our firm’s first development in West Palm Beach.”

Members of the fourth generation of the Cipriani family, internationally renowned for restaurants, landmark event spaces, lounges, and residences, Ignazio and Maggio Cipriani conceptualized a hospitality and residential brand that would bring the best of Old World and modern luxury together for today’s most sophisticated clientele. In June 2011 the first Mr. C hotel was born in Beverly Hills, California, setting a new era in timeless yet contemporary hospitality. It was followed by hotels in New York City, with Mr. C Seaport, and Miami, with Mr. C Miami Coconut Grove. The company’s residential portfolio includes Mr. C Residences now underway in Coconut Grove and Jumeirah.

“Mr. C represents a modern interpretation of old-world sensibilities, and my brother and I are very proud to add this exciting new location to our expanding brand. We are happy to align our vision once-again with Terra whose partnership and professionalism we value very much and add a new relationship with Sympatico whose reputation is well known in the South Florida market,” said Ignazio Cipriani, Co-Owner of Mr. C Hotels.

Award-winning firm Arquitectonica will lead the architectural design for Mr. C Hotel & Residences West Palm Beach, with the property’s lush landscaping designed by Landscape Design Workshop. Meyer Davis will curate the project’s interiors and amenity spaces in collaboration with Ignazio and Maggio Cipriani to include signature design cues from the brand.

Resident amenities will include a fitness center and spa, yoga studio, co-working lounge center, dog run, Bocce court, and a resort-style pool deck with cabanas, a children's playground, and a barbecue area. Hotel amenities will include a Bellini café and restaurant, ballroom, lounge room, Niche library, along with a rooftop pool, lounge and jacuzzi area with fully serviced cabanas.

Among Terra’s portfolio of luxury developments underway across South Florida are Five Park, an iconic 48-story luxury condominium rising at the entrance to Miami Beach; the two-tower Mr. C Residences Coconut Grove, which is nearing completion later this year; The WELL Bay Harbor Islands, a wellness-focused mixed-use property with 54 luxury residences and 100,000 square feet of class A office space; Villa Miami, a luxury condominium tower in Miami’s Edgewater district being developed in partnership with One Thousand Group; and the Grand Hyatt Miami Beach convention center hotel in Miami Beach.