Pura Vida continues to expand its presence across the region with the debut of its Sunset Harbour outpost. Characterized by its delicious health-driven menu and topical chic aesthetic, the esteemed all-day cafe now holds several highly coveted properties and continues its strategic expansion across the region. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022.

Located steps away from the water’s edge, the latest Pura Vida outpost is nestled in the heart of Sunset Harbour and in close proximity to main attractions such as the Miami Beach Golf Club, Magnolia Park, and Lincoln Road. The 5,000 square foot space offers indoor seating characterized by the brand’s minimalist design elements, natural tones and light wooden finishes as well as outdoor seating lined with Pura Vida’s signature blue umbrellas.

“We feel honored to be expanding the Pura Vida family and are excited to be a part of the Sunset Harbour community. Sunset Harbour attracts a vibrant audience from all walks of life and we’re really looking forward to connecting with the locals, visitors and neighboring businesses alike.” Said Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida.

Patrons can expect the brand’s signature quality-driven menu which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, wraps, bowls, raw organic Açaí Bowls and crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah. Other health-focused highlights include a variety of cold-pressed juices, superfood smoothies, kombucha, artisanal coffees and an assortment of fresh-baked gluten-free and vegan sweet treats.

New to Pura Vida’s beloved menu is a distinct blue smoothie, “Coco Azul” made with blue spirulina, moringa, hemp seeds, coconut water, banana, pineapple, mango, coconut flakes; and a sweet potato base option for bowls. To coincide with the Sunset Harbour opening, Pura Vida will introduce exciting new menu items like the ‘Miami Beet’ juice, a signature croissant sandwich with Pura Vida’s egg salad and four new wellness shots; Daily Green, Eternal Youth, Immunity, and Shot of Glow which will be made available across all Pura Vida outposts.

Pura Vida Sunset Harbour is located at 1940 Alton Rd, Miami Beach, FL 33139. Hours of operation are 8AM - 4PM, daily. Ample street and public garage parking is available on Andalusia Avenue. Delivery and pick-up are available through the Pura Vida Miami app.