The inaugural Formula 1 Miami Grand Prix take's place Sunday May 8 and Miami is alive for its first ever race week. Miami Design District has been transformed into a petrolhead heaven as the neighborhood has revealed a series of events, activations and one-of-a-kind experiences open to public for Formula 1 weekend. The festivities kick off with TAG Heuer’s public racing event and continue with activations and exhibitions hosted by brands like PUMA, Berluti, Mercedes, IWC and Red Bull.
Miami Design District is one of the hottest neighborhoods in the world, home to a number of luxury fashion houses, art galleries, fine dining experiences, and cafés. The open-air, pedestrian-friendly neighborhood, known for its many distinct and artistic façades, notably boasts a highly energy-efficient infrastructure and became the first neighborhood in the world to achieve the Gold level (LEED ND: Built v4 Gold). The neighborhood was inspired by the worlds leading shopping districts including Fifth Avenue and Rodeo Drive and visitors can enjoy mature canopy-covered streets and walkways, sculptural specimen trees, and extensive rooftop gardens.
TAG HEUER GO-KART RACING EVENT
TAG Heuer is taking over Miami Design District’s Jungle Plaza with an adrenaline-packed outdoor installation in celebration of race weekend in Magic City. TAG Heuer will offer a chance to live out the ultimate Grand Prix fantasy, while also celebrating TAG Heuer’s partnership with the Oracle Red Bull Racing Team. The experience will be closed to VIPs and friends of the brand on Monday, May 2, and will open to the public from Tuesday, May 3 through Saturday, May 7 via online registration. In the spirit of friendly competition, the heart of this activation allows guests the ability to race one another on the pop-up TAG Heuer go-kart track. Inspired by a true race environment, the starting line will have a raised platform where guests can have the opportunity to cheer on the competition, wave the iconic checkered flag to signal the end of a race, and capture the photo-worthy mural backdrop. The evening of Saturday, May 7, TAG Heuer will transform the Jungle Plaza racetrack into a private cocktail party, hosted by TAG Heuer’s family of ambassadors including Oracle Red Bull Racing Team drivers Max Verstappen (2021 Champion) and Checo Perez.
EVENT INFORMATION:
When: May 3rd-May 7th, 2022
Where: TAG Heuer Miami Experience
Open to the Public, Register HERE
Image via Daniel Zuliani
TAG HEUER MIAMI DESIGN DISTRICT BOUTIQUE
In addition to hosting a spectacular racing event, TAG Heuer has staged a boutique pop-up open to the public from April 18th-May 15th in the Miami Design District. This ultra-cool, pop-up space hosts a selection of TAG Heuer watches designed in collaboration with Oracle Red Bull Racing. Splashed across the grand mural wall in Jungle Plaza, TAG Heuer will install a painterly interpretation of Max Verstappen’s Oracle Red Bull Racing car with bold textures, team livery, and abstractions of velocity. A luxurious take on petrol stations will serve as unique product displays which will flank the track, showcasing the newest TAG Heuer watches. Along with high-design product displays, there will be a large shipping container decorated with brand stories and the history of TAG Heuer in motorsport and equipped with go-kart gear to outfit you for your ride.
EVENT INFORMATION:
When: April 18th - May 15th, 2022
Where: 140 NE 39th St, Suite 109
Open to the Public
Image via Daniel Zuliani
PUMA ROOFTOP PARTY
On May 5th, PUMA is slated to host a legendary car-meets-clubbing event on the rooftop of Museum Garage in the Miami Design District. Hand-selected from hundreds of public submissions, a rare variety of luxury cars are set to be on display during this party. In typical Magic City fashion, the event offers renowned nightclub music by one of Miami’s top DJ’s, Crespo, alongside event host, Myke Towers. Also offering a delicious selection of cocktails and food, this hot pop-up nightclub is one you won’t want to miss during Formula 1.
EVENT INFORMATION:
When: May 5th, 7:00PM- 10:00PM
Where: Museum Garage, Northeast 41st St
Open to the Public
Image via Daniel Zuliani
BERLUTI
In celebration of Formula 1, Berluti has partnered with Alpine to create a captivating Formula 1-branded store experience. Shop Berluti staples and immerse yourself in the unique Alpine-inspired environment during this one-day private event. The Alpine racing team is slated to make a store appearance at 7pm on May 5th.
EVENT INFORMATION:
When: May 5th, 5:00PM - 8:00PM
Where: Berluti Store, 161 NE 40th St
MERCEDES POP-UP
Mercedes-Benz is opening the Mercedes-AMG Experience Center, located in the heart of the Design District in Miami, FL, in celebration of the highly anticipated Formula 1 Miami Grand Prix. This is the third brand experience pop-up from Mercedes, with previous locations in New York and Los Angeles in late 2021. The Mercedes-AMG Experience Center will touch on the themes of design, technology, progressive luxury, and of course, Formula 1. The 7,000 sqft curated experience will include: A display featuring a range of Mercedes-AMG, Mercedes-EQ, and Formula 1 vehicles, highlighting how Mercedes-Benz passenger cars are influenced by the technology from Formula 1 vehicles. The models include Concept Mercedes-Maybach EQS SUV, AMG EQS, AMG G 63, GT 63 S 4-Door Coupe, and the 2021 Mercedes-AMG Formula 1 Car.
EVENT INFORMATION:
When: May 8th- May 22nd
Where: Sweet Bird North, 92 NE 40th St
Open to the Public
IWC
Miami Design District’s IWC store has collaborated with Formula 1 to create an original Formula 1 car display replica right in Palm Court. The IWC store houses a virtual car simulator and offers guests the opportunity to explore from afar. In addition to these activations, IWC is also hosting a private event on May 6th in celebration of Formula 1 in Miami.
EVENT INFORMATION:
When: April 29th - May 8th; Private Event: May 6th 6:00PM - 9:00PM
Where: IWC, Palm Court: 140 NE 39th St
Open to the Public
Image via Daniel Zuliani