PROFILEmiami South Florida Real Estate and Lifestyle

View Original

Waldorf Astoria Hotel & Residences Miami Becomes First Supertall Tower to Break Ground In Miami

The first supertall tower to come to Miami has broken ground as the developers of Waldorf Astoria Hotel & Residences Miami have begun drilling and foundation work for the luxury mixed-use tower which is set to rise 1,049 feet in Downtown Miami. Waldorf Astoria Hotel & Residences Miami is being developed by PMG, along with partners Canadian private equity firm Greybrook, global investment company Mohari Hospitality, S2 Development and global hospitality company Hilton (NYSE: HLT). Located at 300 Biscayne Boulevard, the soaring tower will rise 100 stories and 1,049 feet above Biscayne Bay, marking Miami’s first supertall tower and the tallest residential building south of New York City. This also marks the debut of one of the world’s most iconic hospitality brands, Waldorf Astoria, in the Miami and South Florida market.

After coming to market in the spring of 2021, Waldorf Astoria Residences Miami has reached 87% sold, with over 50% domestic buyers, followed by significant activity from Latin American markets and other international markets. Remaining inventory primarily includes the Sky Collection within the eighth cube of the tower and penthouse residences within the ninth cube. The sales team, led by in-house firm PMG Residential, has leveraged its unrivaled knowledge of the Miami market and international expertise to complete over $1 billion in sales to date.

“The highly-anticipated groundbreaking of Waldorf Astoria Hotel & Residences Miami sets a new tone and new standard for development here in Miami. The market is thriving and projects like this are coming to life to meet the demand from our luxury audience,” said Ryan Shear, Managing Partner of PMG. “Working with our partners and the Hilton team behind Waldorf Astoria has been incredibly rewarding, and we look forward to continuing our upward momentum.”

The architecturally awe-inspiring Waldorf Astoria Hotel & Residences Miami will feature nine spiraling, offset glass cubes designed to be evenly stacked and wrapped in what can be referred to as a “glass skin,” distinguishing the property’s architecture from anything else on the East Coast. The tower’s concept design is led by Sieger Suarez Architects, in collaboration with renowned architect Carlos Ott, who worked in tandem to create an iconic structure in Downtown Miami offering 360-degree views of Downtown Miami, Miami Beach and the Atlantic Ocean. The developers also partnered with award-winning interior design firm BAMO, which prides itself on creating captivating environments that flow, function and make people feel welcome, at ease and inspired to live and dream more fully.

“The groundbreaking of the Waldorf Astoria Hotel & Residences Miami is a very exciting milestone in this landmark project,” Sasha Cucuz, CEO Greybrook Securities Inc. “The success that has been achieved thus far is a testament to the caliber of our partners and the teams working on this development. We look forward to seeing this incredible building come to life and to be bringing the Waldorf Astoria to Miami.”

Known as the pioneer of elegant service and timeless luxury dating back to 1931, Waldorf Astoria’s arrival in Miami and commitment to building one of the world's most extraordinary landmarks is evidence of the city's continued growth amongst some of the world's most elite cities. Waldorf Astoria is known for providing unforgettable experiences in landmark destinations across the world, a tradition that strongly resonates with PMG’s core principles of creating innovative ways to offer a unique luxury living and lifestyle experience.

“Welcoming the Waldorf Astoria brand to the Miami market for the first time in our growing pipeline is an incredible milestone for us. The city has set the precedent for elevated experiences and rich culture, continuing to attract diverse and discerning travelers from around the world,” Dino Michael, Senior Vice President and Global Head, Luxury Brands, Hilton. “Residents and guests of the property are poised for an incredible one-of-a-kind experience, knowing that Miami is synonymous with luxury.”

Waldorf Astoria Hotel & Residences Miami will consist of 360 private residences, in addition to 205 guestrooms and suites within the luxury hotel, which will be located in the first three cubes of the tower along with the hotel’s signature spaces and private amenities. Hotel guests and residents will have access to the Waldorf Astoria brand’s world-famous Peacock Alley; a specialty restaurant; indoor/outdoor pre-function and function event spaces; meetings and boardrooms; a resort-style pool deck with private cabanas; and a holistic wellness spa and fitness center. Private residential amenities will include an owners-only lobby and lounge; hospitality suite for chef’s tastings and intimate soirees; billiard room; kid’s club; and elevated pool deck. The residences will also offer the latest smart-home technology with custom mobile app access to concierge service. The app will feature a full menu of available offerings, including dining reservations, 24/7 room service, spa and fitness treatments, house car reservations, access to valet service, package delivery and dog walking services. Waldorf Astoria Hotel & Residences Miami will be managed by Hilton Management Services, offering residents and guests alike a truly refined haven through the brand’s relentless commitment to personalized service and best-in-class experiences.

“The groundbreaking of Waldorf Astoria Hotel & Residences Miami signifies much more than the property’s vertical construction. As Miami’s first supertall tower and Waldorf Astoria’s first entry into the city, this achievement further designates Miami as a global destination and sets a new benchmark for luxury real estate paired with superior hospitality,” said Kevin Maloney, President and Chief Executive Officer at PMG. “We could not be more honored to continue transforming Miami’s skyline with the iconic Waldorf Astoria Hotel & Residences Miami alongside our partners and prominent industry leaders.”

With luxury residential developments nationwide, PMG delivers impeccable attention to detail throughout each of its projects. The developer is notable for meticulously designed condominium developments such as 111 West 57th Street, Walker Tower, Stella Tower, 111 Leroy in New York City, Echo Aventura, Muse Residences Sunny Isles, Echo Brickell and Mei in South Florida, as well as E11EVEN Hotel & Residences Miami and The Elser Hotel & Residences in Miami. Currently, PMG is developing more than five million square feet of new development that will deliver sophisticated design, high-end finishes and premium quality.