Newgard Development Group’s LOFTY Brickelll which offers a flexible home-sharing condo ownership concept has hit 50% sold. The developer plans to open the sales lounge in mid-February. LOFTY Brickell will deliver fully finished and furnished turn-key, residences purposefully designed and licensed to be lived and shared via short-term rentals. LOFTY Brickell will rise 44-stories and is located on the Brickell Riverfront. The tower is expected to break ground Q4 of this year.

“Buyer’s desire for new ways to own and use real estate assets, paired with favorable locations and economics, are nurturing investment growth in our properties,” says Harvey Hernandez, CEO of Newgard Development Group. “We recognize we’re in a state of tremendous transition and increasing numbers of people are discovering they can live and work from anywhere. LOFTY was created for buyers seeking for a modern way to own, live and monetize luxury real estate.

LOFTY features studio, one- and two-bedroom units alongside 40,000 square feet of thoughtfully curated amenities, including a private marina, waterfront dining, members-only social club, resort pool deck and fitness center, indoor/outdoor cigar lounge, co-working lounge and meeting rooms. Interiors are designed by NY-based INC, architecture by Arquitectonica and landscaping by Urban Robot Associates.

“We are witnessing an incredible transition in how people are choosing to live their lives,” said Alicia Cervera Jr. Managing Partner of Cervera. “Buyers want more than a beautiful place to live in, they’re seeking hotel-like amenities with the flexibility and mobility of a local experience, which translates to LOFTY’s initial success of being 50% reserved in just a few months.”

Prices for studios start at $493,000, one bedrooms from $660,000, and two-bedrooms from $794,000. Sales and marketing for LOFTY Brickell are exclusively overseen by Cervera Real Estate.