Pura Vida, South Florida’s go-to wellness eatery, has opened its seventh all-day café in the thriving Aventura ParkSquare neighborhood. Located at 2980 NE 207th St. Suite 110 in Aventura, the new location part of the brand’s expansion plan that includes the recent addition of a second location in Miami Beach as well as West Palm Beach. Jennifer and Omer Horev, the husband-and-wife duo behind the esteemed brand, have been steadily expanding their empire since they opened the first Pura Vida location in Miami Beach in 2012, with plans in the works for several more slated to open later this year.

Pura Vida Aventura occupies over 2,000 SF of space, designed with Pura Vida’s signature breezy and casual aesthetic, traditionally associated with their other Pura Vida locations. A key design element, signature to the Aventura location specifically, draws guest’s attention with a eye-catching floral arch display that delicately drapes across the space’s entrance.

“We’re looking forward to 2021 being our biggest year yet,” said Omer Horev, Chief Executive Officer and founder of Pura Vida. “As we continue to expand into different markets and neighborhoods across South Florida, we’re constantly amazed at how well-received our brand has been in the community. It’s important to us that our growth is organic and feels right; I am not willing to compromise the core values of the brand and our vision. We’ve had our eye set on Aventura for some time and we truly believe the Aventura ParkSquare neighborhood combines the very best of modern luxury living, culture, shopping, and dining all in one destination, designed with healthy living and wellness top of mind, which is very much in line with the Pura Vida brand.”

The design-focused lifestyle brand is meant to feel like an extension of the Horev’s home, welcoming, approachable, a place in which guests are eager to come back to and are proud to call their own 'neighborhood' spot. Each location, including the Aventura spot, offers an array of all-day breakfast menu items, specialty coffee drinks, fresh salads and wraps, flavorful bowls, superfood smoothies, fresh juices, locally brewed organic kombucha, and a wide variety of gluten-and-sugar-free and vegan sweet treats, baked daily in-house and sourced using all local and organic ingredients whenever available.

“As the evolution of Pura Vida naturally unfolds, I believe the brand has matured into much more than an all-day cafe,” said Jennifer Horev, Chief Brand Officer for Pura Vida. “We’ve been steadily transforming into a lifestyle, health-conscious brand and we really enjoy working with local vendors who bring new ideas and concepts to the table. We think our vision is very much in line with the team at Aventura Park Square and we couldn’t be more excited to open the doors, bringing our accessible and nourishing foods to this new community in South Florida.”

Images via Pura Vida

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