PMG has announced a partnership with West Realm Shires Services Inc. (“FTX.US” or “FTX”), a leading U.S.-regulated cryptocurrency platform, as the sole platform handling cryptocurrency conversions for two of its South Florida projects deposits and residential transactions — E11EVEN Hotel & Residences Miami and Waldorf Astoria Residences Miami. This announcement represents FTX.US’s first entry into the real estate market, further establishing developer PMG as a trailblazer in the real estate industry and FTX.US as an innovator in the cryptocurrency financial services space. To commemorate the partnership PMG hosted the FTX/ Crypto Roundtable at Waldorf Astoria Residences Miami where Miami’s real estate leaders with experience completing deals using cryptocurrency met with FTX.US VP of Business Development Avinash Dabir for an in-depth discussion about how the FTX cryptocurrency platform handles cryptocurrency conversions for PMG’s luxury real estate properties.

“As FTX continues to grow its presence in the Miami area, we couldn’t think of a more ideal time to work with such a prestigious cryptocurrency exchange platform,” said Ryan Shear, Managing Partner of PMG. “We foresee this partnership with FTX bringing increased security for our cryptocurrency payment processes offered to buyers due to their extremely diverse portfolio and impressive experience.”

In June, national developer PMG announced it is the first U.S. real estate developer to accept cryptocurrency for condominium deposits in pre-construction projects through E11EVEN Hotel & Residences Miami. Additionally, E11EVEN Partners, the hospitality brand co-developing E11EVEN Hotel & Residences with PMG, announced in April that it is accepting cryptocurrency for transactions at its globally renowned nightlife venue, E11EVEN Miami. Through this deal, buyers utilizing cryptocurrency for either the remaining available inventory at E11EVEN Hotel & Residences Miami or Waldorf Astoria Residences Miami, or each following deposit, will have their payments converted through FTX.US.

FTX.US President Brett Harrison commented on the news, “Alongside FTX, cryptocurrency’s presence on the global stage only continues to grow, and this is just the latest development in that process. We are excited to add such prestigious institutions to our roster of partners and increase consumer access to digital assets and digital asset-related services. At FTX, we believe that crypto is the future of finance and strive to do our part on a daily basis to make this future come to fruition.”

Centrally located in Downtown Miami’s Park West District, E11EVEN Hotel & Residences Miami developed by PMG and E11EVEN Partners will be designed by internationally renowned Sieger Suarez Architects and feature finished residences and hotel rooms by award-winning design firm AvroKO. E11EVEN Hotel & Residences Miami encompasses 375 fully furnished residences. Each unit comes equipped with fully-integrated “smart building” features and 24/11-style amenities, including celebrity-chef dining experiences throughout the property, a casino-style sports lounge, an E11EVEN’s Members rooftop experience, and a world-class wellness center curated by Chopra Spa & Studio. E11EVEN Hotel & Residences Miami is destined to be a lifestyle experience and destination, the first of its kind in the United States. Residences start at $300,000 and include studio, one, and two-bedrooms, as well as a limited Penthouse Collection along with two Presidential Suites.

Located at 300 Biscayne Boulevard, the development of Waldorf Astoria Residences Miami is led by developer PMG, Toronto-based private equity firm Greybrook Realty Partners, global investment company Mohari Hospitality, S2 Development and will be managed by global hospitality company Hilton. The tower will rise 100 stories and 1,049 feet above Biscayne Bay as the tallest residential building south of New York City. The property will consist of 360 private residences as well as 205 guestrooms and suites within the five-star hotel. Signature spaces will include Peacock Alley; a specialty restaurant; indoor/outdoor pre-function and function spaces; meetings and boardrooms; a resort-style pool deck with private cabanas; and a spa and fitness center. The development marks the debut of one of the world’s most iconic hospitality brands, Waldorf Astoria Hotels & Resorts, in the Miami market.

Residences start at $1 million, with sales and marketing being led in-house by PMG Residential, including Aura Aragon, Alejandra Castillo, Karine Carvalho, Daiana Quiceno and Christian Tupper, in collaboration with Fredrik Eklund, Julia Spillman and John Gomes of Douglas Elliman’s Eklund | Gomes Team.