Crescent Heights is aiming to bring a Citizen M Hotel to 1212 Lincoln Road. The developer recently applied to the city for approval to modify the existing proposal by bumping the room count up to 168 from 100 by creating "pod" style rooms, some of which are under 218 SF. They also requested a variance to operate 2 LED billboards which would display graphics that are inspired by the murals that currently exist on the current building. Citizen M is a Netherlands-based affordable luxury hotel chain with hotels in London, Paris, New York, Taipei, Glasgow, Rotterdam and Amsterdam, amongst others. The updated plans will be reviewed by the Miami Beach Design Review Board on October 3.